Resource Communications Text Messaging

Text to Connect: Strategy + Content for Using Text Message Outreach to Reduce SNAP Churn

This guide is the fourth in a series designed to help SNAP administrators implement a text messaging program to reduce SNAP churn. Focused on strategy and content, this guide offers recommendations and best practices for crafting messages, engaging clients, and obtaining consent.

Organization: Beeck Center for Social Impact + Innovation
Authors: Katie Sullivan, Sara Soka, Keith Barnes
Published Year: 2022
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This guide is the fourth in a series designed to help SNAP administrators implement a text messaging program to reduce SNAP churn. Focused on strategy and content, this guide offers recommendations and best practices for crafting messages, engaging clients, and obtaining consent.

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