Resource Communications Text Messaging

Text to Connect: Using Text Message Outreach to Reduce SNAP Churn (Full Guide)

Nearly 1 in 5 lose SNAP benefits during the recertification process. When SNAP-eligible residents want to start receiving benefits again, they must go through the lengthy process of reapplication, generating administrative burden and cost. Text messaging allows for direct communication with clients to support them through the recertification process. This guidebook aims to equip state…

Organization: Beeck Center for Social Impact + Innovation

Authors: Katie Sullivan, Sara Soka, Keith Barnes

Published Year: 2022

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Nearly 1 in 5 lose SNAP benefits during the recertification process. When SNAP-eligible residents want to start receiving benefits again, they must go through the lengthy process of reapplication, generating administrative burden and cost. Text messaging allows for direct communication with clients to support them through the recertification process. This guidebook aims to equip state and local agencies with the practical insights they need to develop a text messaging outreach program for SNAP recertification.