Toolkit: Increasing WIC Coverage Through Cross-Program Data Matching and Targeted Outreach
The toolkit provides strategies for state and local WIC agencies to enhance enrollment by utilizing data from Medicaid and SNAP for cross-program data matching and targeted outreach.
The Center on Budget and Policy Priorities (CBPP) developed this toolkit to assist WIC agencies in identifying and closing enrollment gaps.
By analyzing data from Medicaid and SNAP, agencies can pinpoint individuals eligible but not enrolled in WIC. The toolkit outlines methods for data sharing, matching techniques, and outreach strategies, such as personalized communication, to effectively reach potential participants. It also addresses considerations for data privacy and collaboration between agencies to streamline enrollment processes and improve program participation rates.
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