Start Small and Get Results Sooner: Getting Started with Creating a WIC Online Application
The “Start Small” approach encourages agencies to begin with targeted, manageable improvements in their WIC application process before expanding changes more broadly, fostering easier implementation and measurable early successes.
An explanation of how WIC agencies can enhance their application processes by beginning with small, targeted improvements rather than attempting large-scale overhauls from the start.
It details how focusing on a single pain point in the application or piloting one outreach approach allows teams to collect feedback quickly, test solutions in a low-risk environment, and make iterative adjustments. This incremental strategy reduces the risk of resource waste and helps build organizational confidence and capacity, laying the groundwork for more substantial long-term reforms.
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