Interventions to Bolster Benefits Take-Up: Assessing Intensity, Framing, and Targeting of Government Outreach
This article explores how integrating behavioral science into public administration can improve government effectiveness, equity, and trust by redesigning public services with human behavior in mind.
An argument for the integration of behavioral science into the design and delivery of public services to improve outcomes, equity, and public trust.
A critique of traditional bureaucratic structures for overlooking how real people make decisions and interact with government, particularly under stress or constraint. Drawing on evidence from field experiments, it demonstrates how small design changes, such as simplifying forms or rethinking messaging, can significantly improve public participation, staff morale, and service uptake. Ultimately, a shift toward a more human-centered, evidence-informed model of governance accounts for cognitive biases, structural barriers, and the lived experiences of both public servants and served communities.
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