How to apply a content-first design approach to public services
A toolkit that explains how to apply a content-first design approach to public services, helping teams design content strategy and interfaces based on user needs.
This resource describes what “content-first design” means in the context of public services, why starting with content strategy and human-centred content matters, and how it shapes the user’s experience of government services.
It offers methods such as conducting a content audit, clarifying user need and content strategy statements, text-first prototyping, collaborating across disciplines, and prioritizing what to say and when to say it—so that public service teams create clear, accessible, and effective service journeys from the content up.
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