Digital Experience Personas in Focus, Designing for Real People
In this video, we explore how Washington State is reimagining access to public services by designing a resident portal with real people in mind.
Through in-depth research, we’ve developed five unique personas each representing different ways residents interact with government services.
Whether you’re applying for benefits, helping a loved one, managing clients, running a business, or just trying to renew a license, this video shows how a user-centered portal can reduce stress, save time, and connect people to the help they need
Share this Example:
