Why Framing Matters: Ways to Move Forward
Effective framing strategies can improve public understanding and support for human services by emphasizing broader systemic impacts.
This memo highlights the importance of framing in health and human services communications, cautioning against narratives that focus too narrowly on individual success stories.
It advocates for a “wide lens” approach, which includes environmental and systemic factors that shape outcomes, helping audiences see the role of support systems in fostering well-being. The memo also emphasizes using numbers strategically, introducing statistics in ways that connect to values like human potential rather than reinforcing perceptions of government inefficiency. It encourages social math techniques to make data relatable and compelling, ultimately improving public engagement and policy support​
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