Resource Communications Text Messaging

Interpreting the Telephone Consumer Protection Act (TCPA)

A plain-language overview explaining how federal law regulates automated calls and text messages to the public, including when consent is required and who is exempt.

This resource explains how automated calls and bulk text messages are regulated, when prior express consent or explicit written consent is required, and how different types of organizations are treated under the law (e.g., which senders are exempt versus subject to consent requirements).

It clarifies how consent can be established through service-related interactions, what types of messages may be sent without explicit opt-in (such as service status or health-related notifications), and how emergency exceptions and “maker of the call” considerations work in practice. The guide also outlines enforcement mechanisms, potential penalties, and the importance of coordinating with legal counsel and privacy requirements when designing public messaging programs.