Why defining your product is an essential question in government digital services
Defining a product in government digital services is crucial, as it serves as the means through which a service is delivered to the public, and understanding its attributes ensures effective and continuous improvement.
In the article “Why defining your product is an essential question in government digital services,” author Mickin Sahni emphasizes the importance of clearly identifying what constitutes a product within government technology.
A product is described as a tool—often software—that facilitates the delivery of a service to individuals, such as scheduling a medical appointment or renewing a driver’s license. Key attributes of a product include its role in service delivery, the presence of ongoing outcome metrics to measure value, the capacity for iterative improvement over time, the existence of multiple avenues for enhancement, and its interaction within a broader ecosystem of related products. Distinguishing products from features and initiatives is also highlighted, noting that while features are essential components, they cannot independently deliver a service, and initiatives are time-bound efforts aimed at achieving specific objectives. Understanding these distinctions helps government teams focus resources effectively, ensuring that their efforts lead to meaningful improvements in public services.
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