As a part of Benefit Data Trust (BDT)’s Medicaid Churn Learning Collaborative, BDT has created a memo describing strategies for states to collect current mailing addresses of Medicaid beneficiaries in advance of the Medicaid continuous coverage requirement — in effect under the federal public health emergency — unwinding.
The Texting Playbook provides guidance and well-researched strategies to help state agencies implement texting in support of Medicaid, SNAP, WIC, and other benefits programs. It provides an overview of how to start texting clients; the types of messages to send, including real examples; Federal Communications Commision (FCC) policy guidance; how to encourage opt-ins and collect consent; how to avoid coming across as spam; and a cost analysis of texting.
A brief report on our quantitative research about messages that increase people's take-up of government benefits by making them feel like those benefits belong to them.
In the vast majority of states where Medicaid, SNAP, and other economic security and health programs are administered at the state level, agencies can and should send text messages to their clients to help eligible people connect to and stay enrolled in these programs.
