Using Data-Driven Outreach to Improve Access to Public Assistance Programs in North Carolina
This case study series highlights innovative state strategies to improve data coordination between SNAP and Medicaid agencies and increase access for eligible people.
North Carolina has improved access to Medicaid and SNAP by using data-driven outreach and partnerships with organizations like Benefits Data Trust to identify and assist eligible but unenrolled individuals.
The state’s centralized eligibility system (NC FAST) streamlines applications and data sharing, enhancing coordination and enrollment efforts, though challenges such as funding, indirect client feedback, and establishing trust in outreach communications remain.
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