States Can Use Text Messaging to Communicate Effectively With Medicaid and SNAP Enrollees
The article discusses how state agencies can effectively use text messaging to communicate with Medicaid and SNAP enrollees, especially following a 2021 FCC ruling that permits automated texts for informational purposes.
The Center on Budget and Policy Priorities highlights the benefits of text messaging as a communication tool for state agencies managing Medicaid and SNAP programs.
The 2021 Federal Communications Commission (FCC) ruling clarified that automated text messages, when used for informational and non-telemarketing purposes, comply with the Telephone Consumer Protection Act (TCPA). This enables agencies to send reminders about application deadlines, renewal notices, and other critical updates directly to enrollees’ mobile devices. The article emphasizes that text messaging can enhance existing communication methods, improve program participation rates, and reduce administrative burdens by providing timely information to beneficiaries. It also notes the importance of obtaining consent and ensuring the privacy and security of personal information when implementing text messaging strategies.
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