What we heard: Results from the AI Trust study on Canada.ca
A public summary of findings from an AI trust study showing how Canadians perceive and trust different AI designs on the official government website, particularly preferring custom, transparent AI experiences over general third-party AI tools.
This blog explains results from a 2025 study that asked Canadians about trust in AI-generated content on the government’s digital platform, revealing that people generally trust AI-produced images more than AI-generated text and want clear citations and human review disclosures.
It found that nearly half of respondents preferred a custom government AI chatbot to third-party AI services like Google’s or Bing’s, primarily because they assume a custom solution would use up-to-date, authoritative government information. The findings emphasize that transparency about sources and human oversight is key to building public trust in AI used on official digital services.
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