Integrated Benefits Initiative: Best Practices in Texting
Code for America offers government agencies a general overview of getting started with implementing text messaging services for clear, responsive communication during the COVID-19 pandemic.
Text messaging is an effective, low-cost communication tool for government agencies, especially during crises like the COVID-19 pandemic.
Best practices include keeping messages concise, obtaining client consent, using two-way messaging, integrating with case management systems, and continuously testing effectiveness. A Louisiana pilot showed significant improvements in appointment attendance and Medicaid renewals through text reminders.
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