18F Methods: Validate
Testing (and re-testing) your designs with users will help you build the best possible product. Our Validate Methods cover varied testing scenarios and potential user groups.

The document outlines various user research and validation methods such as card sorting, content highlighter testing, multivariate testing, success metrics, usability testing, and visual preference testing.
Each method is described with its purpose, step-by-step instructions, and the design phase in which it is used, emphasizing how these approaches help gather user insights, assess design effectiveness, and ensure alignment with user needs and branding.
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