Using Data Matching and Targeted Outreach to Enroll Families With Young Children in WIC
The report examines pilot projects in multiple states that utilized data matching and targeted outreach to enroll eligible families with young children in the WIC program, demonstrating the effectiveness of this approach in increasing participation rates.
The Center on Budget and Policy Priorities (CBPP) report details pilot projects conducted in states like Massachusetts and Virginia, where data from programs such as Medicaid and SNAP were matched to identify families eligible for WIC but not enrolled.
These families were then targeted with personalized outreach efforts, including text messages and direct communication. The findings suggest that this strategy is both feasible and sustainable, leading to increased WIC certification rates among certain groups. The report highlights the importance of inter-agency collaboration, data sharing agreements, and the use of technology to streamline enrollment processes. It also provides recommendations for other states looking to implement similar initiatives to boost WIC participation among eligible populations.
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