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Using Data Matching and Targeted Outreach to Enroll Families With Young Children in WIC

WIC enrollment has declined over the past decade, but evidence from randomized control trials indicates that using data from other programs to identify WIC-eligible families and following up with text-based outreach can boost program participation.

Organization: Center on Budget and Policy Priorities (CBPP)
Authors: Jess Maneely, Zoë Neuberger
Published Year: 2021
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WIC enrollment has declined over the past decade, but evidence from randomized control trials indicates that using data from other programs to identify WIC-eligible families and following up with text-based outreach can boost program participation.

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