Communications Workplan: Preparing for the Implementation of Medicaid Work Reporting Requirements
This communications workplan provides a strategic framework for state Medicaid agencies to manage outreach and engagement ahead of the January 2027 implementation of Medicaid work reporting requirements.
The resource outlines four interdependent phases—PLAN, ENGAGE, EDUCATE, and MONITOR—to ensure that eligible enrollees do not lose health coverage due to administrative barriers or lack of clear information.
It emphasizes the use of plain language, culturally responsive messaging, and multichannel communication strategies, such as direct mail, text messaging, and partnerships with trusted community messengers.
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