Designing Inclusive Digital Services in San Jose
Applying UX research methods, the City of San Jose worked to improve how low-income and non-English speaking residents engaged with My San Jose, a website and mobile app for residents to report neighborhood issues to cities. They used a Spanish and Vietnamese translator to conduct interviews with target users, then detailed major findings and corresponding…
The document outlines a strategic plan for implementing a new digital marketing campaign aimed at increasing brand awareness and customer engagement.
It details target audiences, key performance indicators, proposed channels (such as social media and email), and a timeline for execution, emphasizing the importance of data-driven decision-making and regular performance reviews.
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