WIC enrollment has declined over the last decade, preventing millions of eligible low-income individuals from accessing its benefits. This report examines state WIC outreach pilots and discusses the effectiveness of text message outreach and key considerations when developing and launching targeted text outreach campaigns.
This resource provides guidance on streamlining enrollment across public benefit programs to improve efficiency, reduce administrative burdens, and enhance access for eligible individuals and families.
Hennepin County, Minnesota, implemented an online application system for child care assistance, resulting in increased applications, faster benefit distribution, and reduced administrative burdens.
This case study highlights how states used data sharing and targeted outreach to boost WIC enrollment among Medicaid and SNAP participants, improving program reach and reducing disparities.
This report examines the phenomenon of "churn" in public benefit programs, where eligible participants temporarily lose benefits due to administrative processes, analyzing its impact on both recipients and state agencies, and suggesting strategies to reduce its occurrence.
This toolkit provides guidance for state and local WIC agencies on implementing digital tools to enhance participant engagement and streamline program operations.
Code for America offers government agencies a general overview of getting started with implementing text messaging services for clear, responsive communication during the COVID-19 pandemic.
In response to exploding demand for social services during COVID-19, the Louisiana Department of children and Family services implemented text-message alerts and reminders for the state’s entire SNAP caseload, launched a text-based public campaign to help people understand and apply for SNAP benefits, and hired SNAP recipients to provide client feedback on communications and policy decisions.
