WIC enrollment has declined over the last decade, preventing millions of eligible low-income individuals from accessing its benefits. This report examines state WIC outreach pilots and discusses the effectiveness of text message outreach and key considerations when developing and launching targeted text outreach campaigns.
As a part of Benefit Data Trust (BDT)’s Medicaid Churn Learning Collaborative, BDT has created a memo describing strategies for states to collect current mailing addresses of Medicaid beneficiaries in advance of the Medicaid continuous coverage requirement — in effect under the federal public health emergency — unwinding.
