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Medicaid and CHIP Eligibility Renewals: A Communications Toolkit

This resource is a communications toolkit designed to help states and stakeholders inform Medicaid and CHIP recipients about the eligibility renewal process, ensuring they take necessary steps to maintain or transition to alternative health coverage.

Organizations: Centers for Medicare and Medicaid Services (CMS), U.S. Department of Health and Human Services (HHS)

Authors: Centers for Medicare and Medicaid Services (CMS), U.S. Department of Health and Human Services (HHS)

Published Year: 2023

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Developed by the Centers for Medicare & Medicaid Services (CMS), this toolkit provides guidance, key messages, and outreach materials to support Medicaid and CHIP recipients during the “unwinding” process following the end of pandemic-era continuous coverage policies.

It outlines two phases: preparation for eligibility renewals and ensuring recipients complete the renewal process or transition to other health insurance options like the Health Insurance Marketplace. The toolkit includes research insights on effective communication strategies, sample messaging for emails, texts, and social media, call center scripts, and fact sheets to aid in outreach efforts. It also highlights the importance of updating contact information, responding to renewal notices, and exploring affordable health coverage alternatives if recipients are no longer eligible for Medicaid or CHIP.