Content Strategy Playbook
Content Strategy Playbook from State of Georgia to help deliver again user and organizational goals
The Content Strategy Playbook was designed as a handbook for content managers within the State of Georgia’s GovHub. It’s a best practices guide to help users manage day-to-day content planning and delivery while keeping the big picture in mind. The playbook supports users in learning how to:
- Define your goals and your brand
- Learn about your audience
- Determine what type of content you need
- Schedule content
- Update/repurpose content
- Write for SEO & accessibility
- Use social media for engagement
- Measure success
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