As a part of Benefit Data Trust (BDT)’s Medicaid Churn Learning Collaborative, BDT has created a memo describing strategies for states to collect current mailing addresses of Medicaid beneficiaries in advance of the Medicaid continuous coverage requirement — in effect under the federal public health emergency — unwinding.
The Texting Playbook provides guidance and well-researched strategies to help state agencies implement texting in support of Medicaid, SNAP, WIC, and other benefits programs. It provides an overview of how to start texting clients; the types of messages to send, including real examples; Federal Communications Commision (FCC) policy guidance; how to encourage opt-ins and collect consent; how to avoid coming across as spam; and a cost analysis of texting.
A brief report on our quantitative research about messages that increase people's take-up of government benefits by making them feel like those benefits belong to them.
In the vast majority of states where Medicaid, SNAP, and other economic security and health programs are administered at the state level, agencies can and should send text messages to their clients to help eligible people connect to and stay enrolled in these programs.
Nearly 1 in 5 lose SNAP benefits during the recertification process. When SNAP-eligible residents want to start receiving benefits again, they must go through the lengthy process of reapplication, generating administrative burden and cost. Text messaging allows for direct communication with clients to support them through the recertification process. This guidebook aims to equip state and local agencies with the practical insights they need to develop a text messaging outreach program for SNAP recertification.
This guide is the fourth in a series designed to help SNAP administrators implement a text messaging program to reduce SNAP churn. Focused on strategy and content, this guide offers recommendations and best practices for crafting messages, engaging clients, and obtaining consent.
This guide is the first part of a series designed to help SNAP administrators implement a text messaging program to reduce SNAP churn. This guide outlines how to scope and plan a text messaging program.
