ideas42 Methodology
This article introduces ideas42, a non-profit behavioral research and design firm applying insights from behavioral sciences, including behavioral economics (BE), social psychology, and other disciplines, for social good. Their behavioral design methodology is human-centered, but it incorporates scientific insights and iterative testing, applying observations about how people choose and act from experimental academic research to…
This article introduces ideas42, a non-profit behavioral research and design firm applying insights from behavioral sciences, including behavioral economics (BE), social psychology, and other disciplines, for social good. Their behavioral design methodology is human-centered, but it incorporates scientific insights and iterative testing, applying observations about how people choose and act from experimental academic research to inform qualitative research.
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