ideas42 Methodology
This article introduces ideas42, a non-profit behavioral research and design firm applying insights from behavioral sciences, including behavioral economics (BE), social psychology, and other disciplines, for social good. Their behavioral design methodology is human-centered, but it incorporates scientific insights and iterative testing, applying observations about how people choose and act from experimental academic research to…
The document outlines the ideas42 methodology, which applies behavioral science to design and implement solutions for social impact challenges.
It emphasizes a structured process involving problem definition, behavioral diagnosis, intervention design, and rigorous testing to create effective, scalable interventions.
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