Resource Human-Centered Design

ideas42 Methodology

This article introduces ideas42, a non-profit behavioral research and design firm applying insights from behavioral sciences, including behavioral economics (BE), social psychology, and other disciplines, for social good. Their behavioral design methodology is human-centered, but it incorporates scientific insights and iterative testing, applying observations about how people choose and act from experimental academic research to…

Organization: The Communication Initiative Network

Author: Stephanie Levy

Published Year: 2020

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This article introduces ideas42, a non-profit behavioral research and design firm applying insights from behavioral sciences, including behavioral economics (BE), social psychology, and other disciplines, for social good. Their behavioral design methodology is human-centered, but it incorporates scientific insights and iterative testing, applying observations about how people choose and act from experimental academic research to inform qualitative research.