The Benefits Enrollment Field Guide looks at the landscape of America’s safety net benefits experience in 2023 and tracks the differences from our 2019 assessment based on expanded evaluation criteria. It also highlights successful paths to equitable, human-centered experiences. It examines online enrollment for Modified Adjusted Gross Income (MAGI) Medicaid, SNAP, TANF, the Child Care Assistance Program (CCAP), and WIC.
This guide addresses technical and engineering requirements for a text messaging program, including texting platform options, and procurement and vendor management, among other technical implementation topics.
Minnesota is a good example of an organization that started small in its drive to integrate benefits programs. For instance, its recent statewide rollout of its online integrated benefit application website, MNbenefits.mn.gov, started as a pilot in 2020 with Code for America. The pilot encompassed two counties including Hennepin County, where Minneapolis is located. The pilot later expanded to four counties, then 16 and a tribal nation. The final roll out, which took 12 months to implement, included the state’s 87 counties and three tribal nations.
This guidebook aims to equip state and local agencies with the practical insights they need to develop a text messaging outreach program for SNAP recertification.
The examples in this guide describe how peer-to-peer training and updated interview scripts can help connect residents to the benefits they are eligible for.
