Customer experience and human-centered design
Customer experience is the application of design within a business context to craft the human experience.
This article explores the intersection of customer experience and design, shedding light on how they relate and why they matter. Customer experience is the application of design within a business context to craft the human experience. The experiences of customers determine the longevity and impact of businesses. In contrast, design serves as the “scientific method for business,” enabling businesses to explore, test, and refine their offerings and customer interactions. Customer experience and design must work to create “happy paths” that anticipate the best and worst case scenarios that users may encounter when engaging with businesses.
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