This case study highlights a collaborative effort to enhance Nevada’s unemployment insurance (UI) program by simplifying claimant-facing communications and improving user experiences through behavioral science and human-centered design.
National Association of State Workforce Agencies (NASWA)
The Digital Services Network (DSN) spoke with the director of the C+E Lab, Katie Fiore, and OOI chief of staff, Kai Feder, to learn more about the C+E Lab and its ongoing role in shifting the State’s approach to using marketing to better connect residents to programs and services.
My File NYC is a document storage and sharing website that provides New York City residents a safe place to store and share vital documents when applying for City services.
The Digital Services Network (DSN) spoke with the director of OOI’s Business Experience Initiative, E.J. Kalafarski, the director of Business Experience for the State, Jessica Lax, and product manager, Joe DeLaTorre, to learn about Business.NJ.gov’s live chat feature.
The Digital Service Network (DSN) spoke with Ashley O’Brien, user experience designer for the City of Saint Paul, MN, about the flexible and resourceful approach she took to reach people across the city.
The Digital Services Network (DSN) spoke with Connecticut’s digital program manager, Max Gigle, and Director of Digital Government and Operational Excellence David Labbadia, to learn more about the team’s human-centered approach to developing Business.CT.gov as the first step on the path toward an “all-digital government.”
The California Employment Development Department (CA EDD) launched the EDDNext initiative to modernize benefit delivery, focusing on user-centric procurement for a new identity verification system. By using user personas to assess vendor solutions, CA EDD accelerated the procurement process and selected Socure to implement the digital identity proofing system, set to launch in 2024.
The Digital Service Network (DSN) spoke with Daniel Soto, principal management analyst at the City of Santa Ana, to learn more about how digital service innovation can occur in government organizations without formally codified or centralized digital service teams.
Through the interviews, ULP sought to capture details of claimant experience, see how and why system failures occurred, and make recommendations for reform now—before another financial or public health crisis suddenly causes state unemployment rates to spike.
