WIC enrollment has declined over the last decade, preventing millions of eligible low-income individuals from accessing its benefits. This report examines state WIC outreach pilots and discusses the effectiveness of text message outreach and key considerations when developing and launching targeted text outreach campaigns.
Data provided by the NYC Mayor’s Office for Economic Opportunity regarding benefit, program, and resource information for over 80 health and human services available to NYC residents in all eleven local law languages.
Hennepin County, Minnesota, partnered with Code for America to develop a six-month long experiment where participants were given the option to submit the normal paper-based application or opt into an online application.
Although Medicaid and SNAP participants are automatically income-eligible for WIC, many don’t enroll. Pilot projects in four states have shown that matching data across programs to identify these families and conducting outreach to them can increase WIC enrollment.
Well-designed, user-focused tools that allow for simple application are key to ensuring that families most in need receive the Child Tax Credit. Reaching these households will require a robust effort from the IRS to create user-friendly tools in partnership with organizations with a direct connection to eligible recipients.
LA’MESSAGE is a one-way text messaging service developed by Code for America in partnership with Louisiana to broadcast reminders and guidance to residents enrolled in and eligible for SNAP, Medicaid, TANF, and WIC at key points throughout the benefits enrollment and renewal process.
Code for America offers government agencies a general overview of getting started with implementing text messaging services for clear, responsive communication during the COVID-19 pandemic.
In response to exploding demand for social services during COVID-19, the Louisiana Department of children and Family services implemented text-message alerts and reminders for the state’s entire SNAP caseload, launched a text-based public campaign to help people understand and apply for SNAP benefits, and hired SNAP recipients to provide client feedback on communications and policy decisions.
Accessing safety net benefits can involve complicated and duplicative processes that create barriers to access. Using cross-enrollment strategies can minimize the difficulties community members face in getting access to life-saving resources.
Applying UX research methods, the City of San Jose worked to improve how low-income and non-English speaking residents engaged with My San Jose, a website and mobile app for residents to report neighborhood issues to cities. They used a Spanish and Vietnamese translator to conduct interviews with target users, then detailed major findings and corresponding recommendations in this report.
