Product Management
Product management helps to define the user needs, features, and functional requirements of digital products and services.
Adopting a product approach to digital services
By adopting a product management approach, governments can help align priorities and features of a digital service. By having a clear owner and product mindset, teams can define the problem, scope, and functionalities of a digital service early in the development process, including ahead of procurement. As a product develops, the product manager or owner can also help set a framework for continuous learning and improvement based on metrics and user behavior.
This page includes resources to help your organization adopt and grow product-based thinking in developing digital services.
How to Get Started
We recommend these resources as a starting place for adopting and growing product-based thinking in the delivery of government services.
The Ad Hoc Product Field Guide
This field guide is written for digital services and technology leaders working in government agencies at the federal, state, or local level. It’s meant to highlight the power of product thinking to government digital services. With this guide, agencies can start moving from a project management mindset to a product-based approach to delivering services.
How to use product operations to scale the impact of government digital services
Ad Hoc has found that product operations can help scale impact by putting objective indicators at the center of product decision-making. The team has seen success in supporting product thinking at agencies like the Department of Veterans Affairs (VA), where they made it easier for Veterans to access employment and education assistance and for caregivers to receive needed support.
Demystifying Inclusive Design: How to Design More Equitable and Accessible Products
Inclusive design means making design choices that take into account personal identifiers like ability, race, economic status, language, age, and gender. This resource walks folks through an introduction to inclusive design, focusing on accessibility and equity.
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