Organization: The Communication Initiative Network
Showing 1 Result
-
Human-Centered Design 
ideas42 Methodology
This article introduces ideas42, a non-profit behavioral research and design firm applying insights from behavioral sciences, including behavioral economics (BE), social psychology, and other disciplines, for social good. Their behavioral design methodology is human-centered, but it incorporates scientific insights and iterative testing, applying observations about how people choose and act from experimental academic research to inform qualitative research.