The report examines pilot projects in multiple states that utilized data matching and targeted outreach to enroll eligible families with young children in the WIC program, demonstrating the effectiveness of this approach in increasing participation rates.
WIC enrollment has declined over the last decade, preventing millions of eligible low-income individuals from accessing its benefits. This report examines state WIC outreach pilots and discusses the effectiveness of text message outreach and key considerations when developing and launching targeted text outreach campaigns.
This resource outlines strategies for cross-enrollment outreach, which can break down silos between programs and reach applicants who may be eligible for under-enrolled benefits programs.
