This report outlines how state WIC agencies can adjust their policies to remove enrollment barriers. The report also provides detailed research on the status of WIC eligibility practices and documentation requirements across states.
The share of WIC-eligible families participating in the program has declined, though the number of individuals eligible for WIC has likely grown substantially. By working together, state WIC, Medicaid, and SNAP leaders can use data to assess the extent to which WIC is reaching eligible families and enroll more of them.
WIC enrollment has declined over the past decade, but evidence from randomized control trials indicates that using data from other programs to identify WIC-eligible families and following up with text-based outreach can boost program participation.
WIC enrollment has declined over the last decade, preventing millions of eligible low-income individuals from accessing its benefits. This report examines state WIC outreach pilots and discusses the effectiveness of text message outreach and key considerations when developing and launching targeted text outreach campaigns.
Data-sharing across public benefits programs can help enroll low-income people into other benefits for which they qualify. This guide helps local policymakers and program officials identify opportunities under federal law to streamline the application and enrollment process.
Although Medicaid and SNAP participants are automatically income-eligible for WIC, many don’t enroll. Pilot projects in four states have shown that matching data across programs to identify these families and conducting outreach to them can increase WIC enrollment.
