The report examines pilot projects in multiple states that utilized data matching and targeted outreach to enroll eligible families with young children in the WIC program, demonstrating the effectiveness of this approach in increasing participation rates.
WIC enrollment has declined over the last decade, preventing millions of eligible low-income individuals from accessing its benefits. This report examines state WIC outreach pilots and discusses the effectiveness of text message outreach and key considerations when developing and launching targeted text outreach campaigns.
This case study highlights how states used data sharing and targeted outreach to boost WIC enrollment among Medicaid and SNAP participants, improving program reach and reducing disparities.
This report explores how AI is currently used, and how it might be used in the future, to support administrative actions that agency staff complete when processing customers’ SNAP cases. In addition to desk and primary research, this brief was informed by input from APHSA’s wide network of state, county, and city members and national partners in the human services and related sectors.
American Public Human Services Association (APHSA)
