Product Management
Product management helps to define the user needs, features, and functional requirements of digital products and services.


Adopting a product approach to digital services
By adopting a product management approach, governments can help align priorities and features of a digital service. By having a clear owner and product mindset, teams can define the problem, scope, and functionalities of a digital service early in the development process, including ahead of procurement. As a product develops, the product manager or owner can also help set a framework for continuous learning and improvement based on metrics and user behavior.
This page includes resources to help your organization adopt and grow product-based thinking in developing digital services.
How to Get Started
We recommend these resources as a starting place for adopting and growing product-based thinking in the delivery of government services.

The Ad Hoc Product Field Guide
This field guide is written for digital services and technology leaders working in government agencies at the federal, state, or local level. It’s meant to highlight the power of product thinking to government digital services. With this guide, agencies can start moving from a project management mindset to a product-based approach to delivering services.

How to use product operations to scale the impact of government digital services
Ad Hoc has found that product operations can help scale impact by putting objective indicators at the center of product decision-making. The team has seen success in supporting product thinking at agencies like the Department of Veterans Affairs (VA), where they made it easier for Veterans to access employment and education assistance and for caregivers to receive needed support.

Demystifying Inclusive Design: How to Design More Equitable and Accessible Products
Inclusive design means making design choices that take into account personal identifiers like ability, race, economic status, language, age, and gender. This resource walks folks through an introduction to inclusive design, focusing on accessibility and equity.
Discover All of Our Product Management Resources
Below you can see the latest items and the most popular. Click View More to see all resources and examples.
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Creating Cool Commute: A Digital Solution for Climate Resilience in Miami
This article details the collaboration between Miami-Dade County, community partners, and technologists to enhance climate resilience by allowing residents to report and access information on extreme heat conditions affecting their commutes.
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Core principles of product launches in government
This blog discusses the importance of phased rollouts for government software products, emphasizing the benefits of starting small, gathering real-world user feedback, and resolving issues before a full public release.
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Takeoff Velocity and Rocket Fuel: How to Continue Forward Momentum at BenCon 2024
NYC's My File NYC and New Jersey's unemployment insurance system improvements demonstrate how successful digital innovations can be scaled across various programs, leveraging trust-building, open-source technology, and strategic partnerships.
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The Product Model in Government
The article suggests that applying a product model to government agencies can enhance service effectiveness and public impact.
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How Login.gov uses roadmapping to build trust with its partners and the public
Login.gov created a first-of-its-kind, publicly-visible program roadmap and shares tips on how other programs can build their own roadmaps to improve transparency.
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Ensuring Timely and Accurate Medicaid and CHIP Eligibility Determinations at Application
CMS has identified a number of immediate and longer-term strategies that states can implement to improve application processing timeframes and address application backlogs.
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State of California Innovation Hub
A collection of resources from the California Office of Data & Innovation to support government service delivery in the State.
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City of Santa Ana Done/Doing Update Repository
The City of Santa Ana's 'done/doing' update repository.
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Gathering feedback with customer panels
To improve the .gov registrar, 18F and CISA created customer panels to gather feedback, opinions, and suggestions. Using a customer-centric approached enabled 18F and CISA to identify areas for improvement, build a product roadmap, and establish relationships with users.